As the saying goes:"look at the sky,surprised to be different",and determine these differences,mainly related to regional culture,customs,living habits and so on.The Tujia culture of Xiangxi is closely related to the cultural life and customs of Xiangxi.The Tujia rice noodles in Xiangxi have nurtured generations of children who have left home,giving birth to unique Xiangxi children.This paper will focus on how to combine regional culture and Tujia culture,with"fresh Xiang powder"as the theme,to study the different packaging structures of Changde beef powder,in order to improve the added value of products.