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明清时期书法字体演变及其在现代产品包装中的应用研究

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中国书法历史悠久,书体沿革流变,从甲骨文、金文到大篆、小篆、隶书,再演变为草书、楷书、行书诸体,书法一直散发着独特的艺术魅力.书法是中华民族的文化瑰宝,在世界文化艺术宝库中独放异彩.汉字在漫长的演变发展的历史长河中,不但起着思想交流、文化继承等重要的社会作用,本身也形成了一种独特的造型艺术.明清时期是中国书法艺术发展的一个重要时期,丰富多彩的文化变迁也推动了书法艺术的发展.本文从明清书法的风格特点、字体演变等方面分析明清时期的书法字体,以及明清时期书法字体在现代产品包装中的应用.
Study on the Evolution of Calligraphy Font in Ming and Qing Dynasties and Its Application in Modern Product Packaging
Chinese calligraphy has a long history,the evolution of calligraphy,from the oracle bone inscription,bronze to the seal character,small seal character,official script,and then evolved into the cursive,regular script,running script,calligraphy has been exuding a unique artistic charm.Calligraphy is a cultural treasure of the Chinese nation,unique in the treasure house of world culture and art.In the long history of evolution and development,Chinese characters not only play an important social role in the exchange of ideas and cultural inheritance,but also form a unique plastic art.The Ming and Qing Dynasties is an important period in the development of Chinese calligraphy art.Rich and colorful cultural changes also promoted the development of calligraphy art.This article will analyze the calligraphy fonts of Ming and Qing Dynasties from the aspects of style characteristics,font evolution and so on,as well as the application of calligraphy fonts in modern product packaging.

Ming and Qing dynastiescalligraphy fontsfont evolutionmodern productsproduct packagingapplied research

李琴

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重庆文理学院文化传播与设计学院,重庆 402160

明清时期 书法字体 字体演变 现代产品 产品包装 应用研究

2024

绿色包装

绿色包装

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年,卷(期):2024.(5)