A Study on Brand Packaging Construction Based on Pop Art
Packaging design is a key part of brand building.With the change of consumer culture,traditional packaging is becoming more and more difficult to meet the shaping of the brand,the development of brand packaging needs to find a new breakthrough.How to maximize the realization of brand value,the combination of art and business is particularly important.In the era of high information technology,the integration of art and commerce is the inevitable of The Times,and pop art,with its characteristics of both commerciality and popularity,has been recognized by consumers and participated in the construction of brand packaging from multiple dimensions.From the perspective of brand packaging design,this paper details the value of pop art under the new relationship between artistic spirit and commercial logic.
art designbrand packagingconsumer culturePop artpackage design
NETL
NSTL
万方数据
