Reflection on Brand Linkage Packaging Design from the Perspective of Semiotics——Taking Sauce Flavored Latte as an Example
According to Saussure's dualism in semiotic theory,the dual meanings of the signifier and signified of symbols.Based on this theory,interpret the graphic symbols,color symbols,and textual symbols in the packaging design of the new product"sauce flavored latte"produced by the collaboration between Ruixing and Maotai brands.From the perspective of semiotics theory,the aim is to conduct research on brand linkage packaging design and propose development prospects.Highlighting brand characteristics and demonstrating the application and practice of design in reality have important practical significance for the development of brand linkage packaging design.
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