Research on Development and Communication Strategy of Red Cultural Tourism Resources in Liaoning Province
This paper mainly studies the status quo and development path of red cultural tourism resources in Liaoning Province,China,focusing on its rich and colorful red tourism resources full of characteristics,and highlights the significance of its historical and cultural heritage.Among them,the"six places"represented by"the beginning of the War of Resistance against Japan,the turning point of the War of liberation,the material of the national anthem of New China,the place of anti-American aid to North Korea,the industrial base of the Republic of China,and the birthplace of Lei Feng Spirit"are the most distinctive red tourism themes in Liaoning Province.In order to enhance the value and attractiveness of red tourism,promote the high-quality development of Liaoning red cultural tourism,deeply excavate the red spirit and culture,establish the"six places"red tourism landmark,expand the"one core","three","four"corridor"to drive the overall pattern of"multi-point"linkage,at the same time,increase the construction of red cultural tourism brand,improve the quality of tourism services,and promote the development and sales of red creative products.Strengthen cooperation and exchanges with other regions,form a"red+"joint development model,rely on ecological environment resources,and promote the deep integration of red culture and tourism.
Liaoning ProvinceThe spirit of"six places"red cultural travelpackaging designdevelopment statuscountermeasure study