Interaction and Culture on the Improvement of M&M's Chocolate Packaging
As one of the world's leading chocolate brands,M&M's chocolate has been continuously innovating since its inception in 1941 to cater to consumer preferences and attract consumers to buy.This paper discusses the application of traditional Chinese Peking Opera cultural elements to M&M's chocolate packaging by using interactivity and culture,in order to create a package improvement plan that can stimulate the enthusiasm of Chinese consumers,and its practical feasibility is simulated.
packaging designinteractivityM&M'schocolateelements of peking opera
NETL
NSTL
万方数据
