Specialty Design Practice Based on Hakka Cultural Characteristics
At present,with the rapid increase in the activity of social platforms,the speed of product dissemination and the speed of brand style change are also significantly accelerated,while the traditional Hakka specialty brand design with simple style is difficult to fit the social trend aesthetic,and many specialty brands bearing the traditional Hakka culture gradually lose their market competitiveness.For the purpose of achieving the economic benefits of Hakka specialty brand,relying on the advantages of Hakka cultural resources,Hakka cultural elements such as Hakka women and niang wine are integrated into Hakka brand design to increase the richness and innovation of Hakka specialty brand,with a view to improving the benefits of Hakka specialty brand.
NETL
NSTL
万方数据
