Research on the Application of Jingchu Cultural Elements in Visual Communication Design Teaching
This paper takes Jingchu culture elements into the teaching of visual communication design as the research object,in order to find a suitable way and method for contemporary visual art design teaching.Through a comprehensive analysis of the excellent graphic elements in the traditional culture of Jingchu,the elements of Jingchu culture are integrated into the teaching of visual communication design.Taking packaging design as an example,the paper studies the beauty of form,the beauty of craft,the beauty of artistic conception and the beauty of connotation,so as to find a suitable way and method for the teaching of contemporary visual art design.The results of the study have certain guiding significance for the teaching practice of visual communication design,and also provide a new way and thought for the protection and inheritance of Jingchu culture.
Jingchu culturevisual communication designhigher educationgraphic element
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