荆楚文化元素在视觉传达设计教学中的应用研究
Research on the Application of Jingchu Cultural Elements in Visual Communication Design Teaching
张丹1
作者信息
摘要
本文以荆楚文化元素融入视觉传达设计专业教学作为研究对象,以期寻找一条适合当代视觉艺术设计教学的途径与方法.通过对荆楚传统文化中优秀的图形元素进行全面地分析梳理,将荆楚文化元素融入视觉传达设计专业教学之中,以包装设计为例,从形态美、工艺美、意境美、内涵美几个方面进行研究,寻找一条适合当代视觉艺术设计教学的途径与方法.研究结果对于视觉传达设计教学实践具有一定的指导意义,同时也为保护和传承荆楚文化提供了新的途径和思路.
Abstract
This paper takes Jingchu culture elements into the teaching of visual communication design as the research object,in order to find a suitable way and method for contemporary visual art design teaching.Through a comprehensive analysis of the excellent graphic elements in the traditional culture of Jingchu,the elements of Jingchu culture are integrated into the teaching of visual communication design.Taking packaging design as an example,the paper studies the beauty of form,the beauty of craft,the beauty of artistic conception and the beauty of connotation,so as to find a suitable way and method for the teaching of contemporary visual art design.The results of the study have certain guiding significance for the teaching practice of visual communication design,and also provide a new way and thought for the protection and inheritance of Jingchu culture.
关键词
荆楚文化/视觉传达设计/高等教育/图形元素Key words
Jingchu culture/visual communication design/higher education/graphic element引用本文复制引用
基金项目
武昌工学院2021年度校级教学改革研究项目(2021JY38)
出版年
2024
NETL
NSTL
万方数据