Research on the Ideological and Political Case Design of the Teaching Method of"Three-Oriented and Double-Driven"——Take the Course of Corporate Visual Image System Design as an Example
The report to the 20th National Congress of the Communist Party of China pointed out that to build a modern socialist country in an all-round way,we must adhere to the path of socialist cultural development with Chinese characteristics and enhance cultural self-confidence.In view of the lack of integration of national culture and Ⅵ design in the teaching of enterprise visual image system design course,the teaching content is transformed from one-way cultural input to two-way cultural integration,and the three aspects of basic thinking,national culture extraction and design method are reconstructed.The teaching mode of"three changes and two drives"is proposed,and the mode of"three observations,two lectures,one project and three evaluations"is adopted in the teaching organization and implementation,so as to achieve the improvement of students'core literacy by"guiding and advancing"teaching,so as to promote the spirit of self-confidence in Chinese culture and help"tell the story of Chinese brands".
Ⅵ designcurriculum ideology and politicscase designenterprise visual image system design coursenational culture
NETL
NSTL
万方数据
