Packaging Design Teaching and Research Based on Brand Culture Innovation
The packaging design course is the core course of the advertising design major,and it is a comprehensive discipline spanning the multidisciplinary field that combines graphic graphics and three-dimensional modeling.Aiming at the current situation of packaging design course teaching,this paper emphasizes the cultivation of students'brand awareness and discusses the teaching methods and research significance of packaging design based on brand culture.Combined with the perspective of market employment demand and job professional ability requirements,summarize the problems existing in the current packaging design courses,explore the teaching innovation methods of advertising design professional packaging design courses,and strive to cultivate composite and application-oriented design talents who adapt to the development of the times and meet the requirements of employment capabilities.
NETL
NSTL
万方数据
