Research on Upgrade and Promotion of the Brand Image of Agricultural Products in Hunan-Jiangxi Border Region Under Background of Rural Revitalization
Under the background of promoting rural revitalization in an all-round way,Hunan and Jiangxi border area will upgrade the brand image of agricultural products with culture,highlight regional characteristics,retain excellent local cultural characteristics,and build the brand of agricultural products with Hunan and Jiangxi characteristics.The upgrading of the brand image of agricultural products can promote the core competitiveness of the brand and the development of rural economy.This paper analyzes the existing problems of the brand of agricultural products in the Hunan-Jiangxi border area,puts forward basic ideas and main viewpoints on how to reflect the image of the characteristic agricultural products in the Hunan-Jiangxi border area,and hopes to carry out innovation in brand culture,brand image design and diversified marketing communication strategies based on the inheritance of the red culture in the Hunan-Jiangxi border area.The brand image of agricultural products in the Hunan-Jiangxi border area is reformed.