首页|乡村振兴背景下湘赣边区农产品品牌形象升级及推广研究

乡村振兴背景下湘赣边区农产品品牌形象升级及推广研究

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在全面推进乡村振兴的背景下,湘赣边区以文化助力农产品品牌形象升级,突出地域特色,保留优秀乡土文化特色,打造湘赣特色农产品品牌.农产品品牌形象升级对于增加品牌核心竞争力、促进农村经济发展等都有推动作用.文章就目前湘赣边区农产品品牌现存在的问题进行分析,围绕如何体现湘赣边区特色农产品形象问题,提出基本思路和主要观点,以期以湘赣边区红色文化为传承,在品牌文化、品牌形象设计及多元化的营销传播策略等领域进行创新,使湘赣边区农产品品牌的形象推陈出新.
Research on Upgrade and Promotion of the Brand Image of Agricultural Products in Hunan-Jiangxi Border Region Under Background of Rural Revitalization
Under the background of promoting rural revitalization in an all-round way,Hunan and Jiangxi border area will upgrade the brand image of agricultural products with culture,highlight regional characteristics,retain excellent local cultural characteristics,and build the brand of agricultural products with Hunan and Jiangxi characteristics.The upgrading of the brand image of agricultural products can promote the core competitiveness of the brand and the development of rural economy.This paper analyzes the existing problems of the brand of agricultural products in the Hunan-Jiangxi border area,puts forward basic ideas and main viewpoints on how to reflect the image of the characteristic agricultural products in the Hunan-Jiangxi border area,and hopes to carry out innovation in brand culture,brand image design and diversified marketing communication strategies based on the inheritance of the red culture in the Hunan-Jiangxi border area.The brand image of agricultural products in the Hunan-Jiangxi border area is reformed.

Hunan-Jiangxi border regionagricultural productsbrand image

邓伊均

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湖南工业大学,湖南株洲 412008

湘赣边区 农产品 品牌形象

2022年湖南省普通高等学校教学改革研究项目2022年度株洲市社科课题2023年湖南工业大学课程思政示范课程

HNJG-2022-0848ZZSK2022317202304

2024

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ISSN:
年,卷(期):2024.(6)
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