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涠洲文化故事在文创设计中的应用研究

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随着我国旅游产业的迅速发展,海岛旅游逐渐受到人们的青睐,涠洲岛旅游业也迎来新的机遇.人们对具有本土文化特色的旅游文创产品设计关注度显著提升,带动了旅游纪念品产业的发展.这一方面有利于文旅产业发展,另一方面存在文创产品种类样式的同一、单一化等问题亟待解决.笔者以涠洲岛深厚的人文文化为基础,从新的角度分析涠洲文化在文创市场设计中的应用途径,以期传承与创新本土文化,进而打破现状,进行突破式创新再设计.
Research on the Application of Weizhou Cultural Stories in Cultural and Creative Design
With the rapid development of China's tourism industry,island tourism is gradually favored by people,and the tourism of Weizhou Island also ushered in new opportunities.People's attention to the design of tourism cultural and creative products with local cultural characteristics has increased significantly,which has driven the development of tourism souvenir industry.On the one hand,this is conducive to the development of cultural tourism industry,and on the other hand,there are problems such as the same and single types of cultural and creative products.Based on the profound cultural culture of Weizhou Island,the author analyzes the application ways of Weizhou culture in cultural and creative market design from a new perspective,in order to inherit and innovate local culture,and then break the status quo and carry out breakthrough innovation and redesign.

Weizhou culturecultural and tourist integrationtourism consumptioncultural and creative design

张峻豪、周珘、苏展、李欣颐、白建强

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北海艺术设计学院,广西北海 536000

涠洲文化 文旅融合 旅游消费 文创设计

2021年大学生创新创业训练项目2022年度广西高等教育本科教学改革工程项目

202113524058X2022JGA397

2024

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ISSN:
年,卷(期):2024.(6)