Research on the Application of Guilin Regional Cultural Elements in the Packaging Design of Cultural Tourism Products
In this paper,the relationship between regional culture and tourism product packaging design is deeply discussed and studied.Taking Guilin regional culture as the starting point,the importance of regional culture to Guilin tourism product packaging design is expounded,as well as the current development status and existing problems of Guilin tourism product packaging design.Through case analysis,the author tries to find the correlation and compatibility between regional culture and packaging design.This paper puts forward the combination strategy of regional culture and Guilin cultural tourism product packaging design,and takes Guilin regional culture as an example to present the design,in order to provide theoretical basis and practical guidance with reference value for packaging design of Chinese cultural tourism products.
Guilinregional culturecultural travel productspackaging designapplication research
NETL
NSTL
万方数据
