Research on the Application of Illustration Art in Packaging Design of Cultural and Creative Products
Under the background of cultural and tourism integration,all places attach great importance to the design and development of cultural and creative products.With the help of illustration art,packaging design of cultural and creative products containing rich regional culture and emotion has become an effective strategy to improve the cultural value,artistic value and brand value of cultural and creative products.Based on this,this paper starts from the connotation of illustration art and packaging design of cultural and creative products,and explores the application strategy of illustration art in packaging design of cultural and creative products on the basis of analyzing the application principle and value of illustration art in packaging design of cultural and creative products,in order to build a brand of cultural and creative products with distinct regional characteristics and cultural connotations.
illustration artcultural and creative productspackage design