Application of Dopamine Color in Children's Brand Packaging Design
In modern brand packaging design,color plays a crucial role.With the continuous development of Internet technology,dopamine color appears more and more frequently on the Internet.Dopamine is a neurotransmitter that plays an important role in regulating mood,pleasure and reward mechanisms in the brain.With the cross-popularity of this concept in social,design and other fields,people began to feel the happy,positive emotions conveyed by this strong color.In fact,the popularity of dopamine color is not limited to fashion wear,it can penetrate into all aspects of people's lives,including architectural design,interior design,home design,brand design,packaging design and other fields.This paper takes children's brand packaging design as an example to discuss the application of dopamine color in it.