Analysis of the Development Trend of Emotional Design of Brand Packaging in the Digital Era
Brand design is an important link for enterprises to improve brand recognition and attract consumers.If an enterprise wants long-term development,it must have a good brand image.Good brand design can leave a deep impression on consumers,thus promoting their purchase intention.With the progress of technology and the development of The Times,the traditional brand design can no longer meet the needs of consumers.The new development trend of brand design has become the direction of enterprise thinking.Through real brand cases,this paper studies the development trend of brand emotional visual design in the digital age,analyzes the impact of different brand designs and brand packaging designs on consumers'emotional experience,aims to change traditional brand design methods,and puts forward new thinking of brand design in the digital age.
brand designthe digital ageemotional designbrand packaging designdevelopment trends
NETL
NSTL
万方数据
