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AIGC技术在包装设计中的应用研究

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目的生成式AI影像技术在最近两年获得了持续性的技术突破,从而引发了设计界对创作流程,创意效率,乃至审美方式等众多方面的热烈讨论.为了顺应Al时代的到来,对AIGC赋能包装设计进行原理分析与设计探索.方法本文结合业界主流的AI工具与Al设计平台,对人机交互的影像创作方式进行技术比对与设计体验评估.结果对AI设计方法的总结与AI创意特点的归纳,为优化包装设计流程提供切实可行的方案.结论AIGC技术与包装设计相结合,为人工智能背景下的包装设计提供现实的案例参考与创作启示.
Application of AIGC Technology in Packaging Design
Objective In the past two years,generative Al image technology has achieved continuous technological breakthroughs,sparking lively discussions within the design community about the creative process,creative efficiency,and even aesthetic methods.In response to the advent of the Al era,this paper analyzes the principles and explores the design of Al-enabled packaging using AIGC technologies.Method By integrating mainstream Al tools and design platforms,this study conducts a technical comparison and design experience evaluation of human-computer interaction in image creation.Results The summary of Al design methods and the characterization of Al creativity provide practical solutions for optimizing the packaging design process.Conclusion The integration of AIGC technology with packaging design offers realistic case studies and creative insights for packaging design in the context of artificial intelligence.

artificial intelligenceimagingAIGC technologypackage design

梁逸晟

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厦门大学嘉庚学院,福建厦门 363105

人工智能 影像学 AIGC技术 包装设计

2023年度教育部人文社会科学研究规划基金项目

23YJA760057

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(6)
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