The Integration and Application of Ethnic Cultural Elements and Packaging Design from the Perspective of Rural Revitalization
The elements of national traditional culture represent the profound historical accumulation and spiritual value of a nation,which is not only the witness of history,but also an important driving force for rural revitalization.Packaging design as an important carrier of cultural communication,its embedment and integration in the design shows the emotional resonance of the nation,and visually reflects the collective wisdom and multicultural aesthetic of the Chinese nation.In the context of rural revitalization,this paper combined with the regional cultural characteristics of Hongjiang Village,Libo County,Guizhou Province,dug into the elements of traditional ethnic culture,extracted,inherited and innovated in the packaging design of local agricultural tourism products and cultural and creative products,enhanced the identity of ethnic culture in the market,and promoted the sustainable revitalization of rural culture with regional characteristics of ethnic cultural elements and symbols.
ethnic traditional culturalRural revitalizationagricultural and tourism productspackaging design