首页|乡村振兴视角下民族文化元素与包装设计的融合应用

乡村振兴视角下民族文化元素与包装设计的融合应用

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民族传统文化元素代表着一个民族深厚的历史积淀和精神价值,它既是历史的见证,又是乡村振兴的重要推动力.包装设计作为文化传播的重要载体,其在设计中的嵌入与融合,展示了民族的情感共鸣,在视觉上也体现了中华民族的集体智慧和多元文化审美.在乡村振兴的大背景下,本文结合贵州荔波县洪江村的地域文化特色,深入挖掘民族传统文化元素,在当地农旅产品、文创产品的包装设计中提炼、传承和创新,在市场中增强民族文化的认同,以地域特色的民族文化元素和符号,推动乡村文化的可持续振兴.
The Integration and Application of Ethnic Cultural Elements and Packaging Design from the Perspective of Rural Revitalization
The elements of national traditional culture represent the profound historical accumulation and spiritual value of a nation,which is not only the witness of history,but also an important driving force for rural revitalization.Packaging design as an important carrier of cultural communication,its embedment and integration in the design shows the emotional resonance of the nation,and visually reflects the collective wisdom and multicultural aesthetic of the Chinese nation.In the context of rural revitalization,this paper combined with the regional cultural characteristics of Hongjiang Village,Libo County,Guizhou Province,dug into the elements of traditional ethnic culture,extracted,inherited and innovated in the packaging design of local agricultural tourism products and cultural and creative products,enhanced the identity of ethnic culture in the market,and promoted the sustainable revitalization of rural culture with regional characteristics of ethnic cultural elements and symbols.

ethnic traditional culturalRural revitalizationagricultural and tourism productspackaging design

张洪菲

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贵州轻工职业技术学院,贵州贵阳 550025

民族传统文化 乡村振兴 农旅产品 包装设计

贵州省高校人文社会科学研究项目

2023GZGXRW119

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(6)
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