Exploration of the Application of Chinese Calligraphy Elements in Modern Packaging Design
Global cultural exchanges and integration are increasingly frequent,and traditional cultural elements have been widely used and developed in modern design.As an important part of Chinese traditional culture,Chinese calligraphy art has unique artistic charm and cultural connotation,and its application in modern packaging design has attracted much attention.This paper studies the application of Chinese calligraphy elements in modern packaging design,explores how to integrate calligraphy fonts,ink and artistic conception into packaging design through specific case analysis and theoretical discussion,in order to provide new ideas and perspectives for the integration of traditional culture and modern design.