Research on Application of Moire in Small Home Appliance Packaging Design
Driven by the trend of globalization and digitalization,the competition in the small household appliances market is becoming increasingly fierce,and the differentiated competition between brands is particularly important.In this context,the integration of traditional cultural elements into product packaging design not only helps to enhance the cultural value of the product,but also enhances the uniqueness and recognition of the brand.Based on this research background,this paper systematically combs the classification of moire pattern and its significant characteristics,and deeply discusses the specific application methods and practical value of moire pattern in the packaging design of small home appliances.Through the comparison of home appliance packaging cases at home and abroad,the feasibility and advantages of applying moire pattern to the packaging design of small home appliances are demonstrated in detail.This design innovation not only effectively displays China's excellent traditional culture,but also successfully combines traditional cultural elements with products featuring modern science and technology,fully demonstrating the perfect integration of Chinese traditional culture and modern science and technology.