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中式预制菜包装设计探析

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当下快节奏的生活方式正潜移默化地影响着人们的饮食观念,这也促使预制菜消费产业的快速发展,因此探寻中式预制菜包装设计路成为了包装设计师的重点关注领域.本文以预制菜为研究对象,基于对中国传统文化、饮食习惯的探索,结合市场需求和当代设计理念,对中式预制菜包装设计进行分析和探讨,并针对目前包装同质化严重、缺少结构和功能创新、材料安全性及环保性欠缺等问题,提出改进包装结构、增加功能性设计以及运用生物可降解材料等利于包装发展的可行性策略.
Exploration of Chinese Prepared Dishes Packaging Design
The current fast-paced lifestyle is imperceptibly affecting people's dietary concepts,which also promotes the rapid development of prefabricated food consumption industry,so exploring the way of Chinese prefabricated food packaging design has become the focus of packaging designers.Based on the exploration of Chinese traditional culture and eating habits,combined with market demand and contemporary design concepts,this paper analyzes and discusses the packaging design of Chinese prepared dishes.In addition,it aims at the serious homogeneity of packaging,lack of structural and functional innovation,and lack of material safety and environmental protection.Some feasible strategies for packaging development such as improving packaging structure,increasing functional design and using biodegradable materials are put forward.

Chinese styleprepared dishespackaging design

周金岩、丁茜

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湖南工业大学,湖南 株洲 412007

过度包装设计治理智能评价实验室,湖南 株洲 412007

中式风格 预制菜 包装设计

湖南省教育厅科学研究项目

22A0404

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(7)