In 2022,The State Council clearly put forward the policy of promoting the deep integration of culture and tourism by shaping tourism and complementing tourism with culture.Wulanzhao Village is located in Momoge Mongolian Township,Zhenlai County,Baicheng City,Jilin Province,near Momoge Nature Reserve and Jilin Zhenlai Huancheng National Wetland Park and other tourist attractions.Due to the low development degree of the scenic spot,the promotion and dissemination of the regional characteristic culture in Wulanzhao Village is limited.Through the design and research of IP image of Wulanzhao Village and related packaging of cultural and creative products,this paper tries to expand publicity efforts and increase consumers'attention.
cultural tourism IPcultural products packaging designWulanzhao village
NETL
NSTL
万方数据
