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乡村振兴背景下地域农产品包装设计发展探究

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在乡村振兴的大背景下,农产品包装本应扮演着弘扬地方文化的重要角色,但目前存在设计单一、思想陈旧及缺乏创新等问题,导致农产品发展受到影响.本文对当下地域农产品存在的共性问题进行探究,从包装理念深入进行分析,提出农产品包装未来发展应依据区域经济和区域文化深层次挖掘自身优势的理念,旨在帮助地域农产品包装起到弘扬和传承地方特色作用,从而为乡村文化振兴提供新的研究思路与方法.
Research on the Development of Regional Agricultural Product Packaging Design Under the Background of Rural Revitalization
In the context of rural revitalization,agricultural product packaging should play an important role in promoting local culture,but there are problems such as single design,outdated ideas and lack of innovation,resulting in the development of agricultural products affected.This paper explores the common problems existing in the current regional agricultural products,makes an in-depth analysis from the packaging concept,and puts forward the idea that the future development of agricultural products packaging should be based on regional economy and regional culture to deeply explore its own advantages,aiming to help regional agricultural products packaging play a role in promoting and inheriting local characteristics,so as to provide new research ideas and methods for the revitalization of rural culture.

rural revitalizationregional agricultural productspackage design

赵玉龙

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汝州职业技术学院,河南 汝州 467500

乡村振兴 地域农产品 包装设计

2023年度汝州职业学院面上项目

2023B005

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(7)