插画在食品包装中的表现方式与风格研究
Study on the Expression and Style of Illustration in Food Packaging
赵慧梅1
作者信息
- 1. 天津国土资源和房屋职业学院建筑艺术学院,天津 300270
- 折叠
摘要
插图设计对食品包装而言至关重要.插画和色彩、商标等要素联系在一起,构成完整的包装意象.插画设计能够帮助商家增进与顾客的情感联系,促使顾客产生强烈的购买欲望.本文简单分析了食品包装设计中插画的设计准则,探讨了食品包装设计中插画表现方式与风格,旨在为相关工作提供帮助,促进食品行业的创新性、多元化发展.
Abstract
The illustration design is crucial for food packaging.It is associated with color,trademark and other elements to constitute a complete packaging image.Illustration design can help businesses to enhance the emotional connection with customers,prompting customers to have a strong desire to buy.This paper briefly analyzes the design criteria of illustration in food packaging design,and discusses the application of the expression mode and style of illustration in food packaging design,aiming to provide help for related work and promote the innovative and diversified development of the food industry.
关键词
食品包装设计/插画表现方式/插画风格Key words
food packaging design/illustration expression style/illustration style引用本文复制引用
出版年
2024
NETL
NSTL
万方数据