In order to realize the effective integration of brand image and product packaging design,this paper uses literature analysis,market research and examples to conduct in-depth research on product brand image and packaging design,and puts forward the similarities and related influences between product brand image and product packaging design.According to the research results,the brand image of the product and the packaging design have strong common characteristics,and the two work together to determine the market attributes of the product.From the perspective of market attributes,the relationship between brand image and product packaging design can be clarified,and the integration of the two can be realized.
NETL
NSTL
万方数据
