Research on Application of AR Technology in Packaging Design of Jiaodong Non-Legacy Creative Products—Taking Lacey's Embodied-Gourd Packaging as an Example
In the context of digital economy,AR+cultural creative packaging is adopted to explore the application potential,academic importance,design strategies and innovative thinking of AR technology in the innovation of intangible cultural heritage packaging design.Analyze the current development status of AR technology and existing packaging examples,and conclude the"AR"design works,and deeply discuss the innovative value and design thinking of AR technology in the creative packaging design of intangible cultural heritage.AR packaging design cannot be separated from the progress of virtual reality technology,AR+non-heritage creative product packaging provides a new packaging design form and presentation method,provides a new design idea for the development of packaging design,and can help the digital inheritance of intangible cultural heritage.
Jiaodong regionintangible cultural heritagecultural and creative productspackaging designAR technology
NETL
NSTL
万方数据
