首页|美学背景下油画艺术元素在包装设计中的应用分析

美学背景下油画艺术元素在包装设计中的应用分析

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包装设计并不只是为了满足包装功能,同时也要提升产品的欣赏价值.将油画艺术元素应用在包装设计中,不仅可以提高产品包装的艺术价值,还可以让产品包装更具个性,激发消费者的购买欲望.本文分析美学背景下包装设计中油画艺术元素的应用优势及存在的问题,提出应用策略,包括体现产品的品牌个性、与传统油画艺术结合、油画元素与风格的协调融入等,以期为设计者提供借鉴与帮助.
Analysis of the Application of Oil Painting Art Elements in Packaging Design Under the Background of Aesthetics
Packaging design is not only to meet the packaging function,but also to enhance the appreciation value of the product.The application of oil painting art elements in packaging design can not only improve the artistic value of product packaging,but also make product packaging more personalized and stimulate consumers'desire to buy.This paper analyzes the application advantages and existing problems of oil painting art elements in packaging design under the aesthetic background,and puts forward application strategies,including reflecting the brand personality of products,combining with traditional oil painting art,and coordinating the integration of oil painting elements and styles,so as to provide reference and help for designers.

aesthetic researchpackaging designof oil painting art

董春宇

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长春科技学院视觉艺术学院,吉林 长春 130000

美学研究 包装设计 油画艺术

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(7)