Design Development and Application of IP Image of Intangible Cultural Heritage"Shanwei Fishing Song"
Shanwei fishing Song is the national intangible cultural heritage of Shanwei City,Guangdong Province,and also one of the important cultural elements of Shanwei city brand,which has received a lot of attention and attention in the past five years.This paper makes full use of the current objective conditions such as media communication,design and production software,high and new technology,deeply analyzes the cultural gene of Shanwei fishing song,and refines the visual symbols.It regards Shanwei fishing Song as a cultural brand to carry out visual innovation design and optimize its visual image,which has important practical significance for promoting and inheriting excellent traditional culture.
intangible cultural heritagevisual image designShanwei Fishing SongIP design
NETL
NSTL
万方数据
