The Application of Spring Water Culture in Packaging Design——Taking the Brand Design of Kujuquan as an Example
With the increasing pursuit of quality of life,mountain spring water has become an important choice for daily drinking water,and its packaging design has gradually attracted attention.Through in-depth research and analysis of the current situation of the bottled drinking water market,consumer demand,brand positioning and design aesthetics,this paper aims to analyze the cultural implication and packaging design strategy behind the brand design of Kujuquan Mountain Spring water,one of the 72 springs in Jinan,and integrate the spring culture elements into the packaging design of"Kujuquan".To create a unique and competitive brand image.
Kujuquanmountain spring waterseventy-two springspackaging designspring water culture
NETL
NSTL
万方数据
