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工艺美术视角下"红色"文创产品包装设计研究

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在文旅融合的大时代背景下,"红色"文创产品成为人们了解红色文化的重要桥梁.本文从工艺美术视角对"红色"文创产品包装设计进行深入研究,分析其现状和问题,阐释其设计意义,最后提出设计策略,旨在表达将传统工艺美术元素融入现代设计理念,打造出具有独特魅力的"红色"文创产品包装,从而提高其文化价值和市场竞争力.
Research on Packaging Design of"Red"Cultural and Creative Products from the Perspective of Arts and Crafts
Under the background of cultural and tourism integration,"red"cultural and creative products have become an important bridge for people to understand red culture.This paper conducts an in-depth study on the packaging design of"red"cultural and creative products from the perspective of arts and crafts,analyzes its current situation and problems,explains its design significance,and finally puts forward design strategies,aiming to express the integration of traditional arts and crafts elements into modern design concepts and create a unique charm of"red"cultural and creative product packaging,so as to improve its cultural value and market competitiveness.

cultural and creative productspackaging designred culture

宋超、贾玉民

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长春建筑学院,吉林长春 130012

长春师范大学,吉林长春 130123

文创产品 包装设计 红色文化

2023年度吉林省教育科学"十四五"规划一般课题2024年长春市哲学社会科学规划项目

GH23706CSKT2024ZX-097

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(8)