乡村振兴战略背景下汕尾非遗元素在农产品包装中的设计应用
Design and Application of Shanwei Intangible Cultural Heritage Elements in Packaging of Agricultural Products under the Background of Rural Revitalization Strategy
袁学丽1
作者信息
- 1. 汕尾市创新工业设计研究院,广东汕尾 516600;汕尾职业技术学院,广东汕尾 516600
- 折叠
摘要
乡村振兴战略实施后,广东省汕尾市的各乡村建设均有较大突破,环境、文化、物质等方面协同发展.在开拓乡村发展路径过程中,可优先考虑将地方传统文化元素和地方特色产品包装进行融合设计创新,利用包装设计构建乡村及其农产品的新型品牌形象,以宣传和推广乡村振兴的特色成果.
Abstract
After the implementation of the rural revitalization strategy,the rural construction of Shanwei City in Guangdong Province has made a great breakthrough,and the environment,culture,material and other aspects of coordinated development.In the process of opening up the path of rural development,priority can be given to the integration of local traditional cultural elements and local characteristic product packaging design innovation,the use of packaging design to build a new brand image of the countryside and its agricultural products,in order to publicize and promote the characteristic results of rural revitalization.
关键词
非遗元素/农产品包装/视觉设计/汕尾市/乡村振兴战略Key words
intangible heritage elements/packaging of agricultural products/visual design/Shanwei City/Rural revitalization strategy引用本文复制引用
基金项目
2024年度汕尾市创新工业设计研究院课题(CXGY24-002)
2023年度广东省教育科学规划课题(高等教育专项)(2023GXJK951)
出版年
2024
NETL
NSTL
万方数据