盲盒文创产品包装设计研究
Research on Packaging Design of Blind Box Cultural and Creative Products
孟紫涵 1杨林 1贾涛1
作者信息
- 1. 南京工程学院艺术与设计学院,江苏南京 211167
- 折叠
摘要
目的针对盲盒文创产品包装过度追求形式语言的问题,在消费行为学与设计美学的交叉领域内建立该类包装设计的逻辑.方法将产品观察与消费者观察结合起来,建立盲盒文创产品包装的价值层次,并以南京海上丝绸之路文创盲盒为例,进行包装设计实践.结论审美体验、公共美育与生态价值分别派生盲盒文创包装的结构、风格与交互方式的设计.从价值层次到包装语言的推演揭示了盲盒文创产品包装设计的逻辑层次,即商业审美逻辑、文化逻辑与生态逻辑.
Abstract
Objective To solve the problem of excessive pursuit of formal language in the packaging of blind box cultural and creative products,to establish the logic of packaging design in the intersection of consumer behavior and design aesthetics.Methods Combining product observation and consumer observation,the value level of blind box cultural and creative product packaging was established,and the Nanjing Maritime Silk Road cultural and creative blind box was taken as an example to carry out packaging design practice.Conclusion Aesthetic experience,public aesthetic education and ecological value derive the structure,style and interaction of blind box packaging.From the value level to the packaging language,the logical level of packaging design of blind box cultural and creative products is revealed,that is,commercial aesthetic logic,cultural logic and ecological logic.
关键词
盲盒/文创产品/包装设计/交互审美/生态原则Key words
blind box/cultural and creative products/packaging design/interactive aesthetic/ecological principle引用本文复制引用
基金项目
江苏省教育科学"十四五"规划项目(T-c/2021/96)
南京工程学院研究生科创项目(TB202417053)
南京工程学院研究生课程思政课程项目(2003SZKC04)
出版年
2024
NETL
NSTL
万方数据