Research on Packaging Design of Blind Box Cultural and Creative Products
Objective To solve the problem of excessive pursuit of formal language in the packaging of blind box cultural and creative products,to establish the logic of packaging design in the intersection of consumer behavior and design aesthetics.Methods Combining product observation and consumer observation,the value level of blind box cultural and creative product packaging was established,and the Nanjing Maritime Silk Road cultural and creative blind box was taken as an example to carry out packaging design practice.Conclusion Aesthetic experience,public aesthetic education and ecological value derive the structure,style and interaction of blind box packaging.From the value level to the packaging language,the logical level of packaging design of blind box cultural and creative products is revealed,that is,commercial aesthetic logic,cultural logic and ecological logic.
blind boxcultural and creative productspackaging designinteractive aestheticecological principle
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