Design and Development of Rural Cultural Creative Products—A case Study of"Rice-Fishing Space"in Ningxia
Based on the theory of rural revitalization policy,this paper designs cultural and creative products with local characteristics by using rural culture,hoping to invigorate the rural market through rural cultural and creative industry.Based on the four design principles of intimacy,alignment,repeatability and contrast proposed by Robin Williams,the paper uses the characteristic cultural elements of"rice and fish space"to explore the development path of rural cultural and creative products.The research and development of rural cultural innovation should pay attention to the application of material resources and non-material culture,and ensure the considerable,purchasable and usable products.
rural cultural and creative productsRural revitalizationRobin Williamsdesign principle
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