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皮影艺术在包装设计中的图像叙事研究

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包装设计应该以人为本,在设计中应充分体现人性化.图像叙事是视觉传达设计中的信息传达手段,可以促使包装设计与人之间形成一种相互交流的关系,让受众从视觉认知到心理感知得到很好的情感体验.皮影艺术的图像叙事在包装设计中的实质与表现,不仅重塑了"感官体验"在包装设计中的重要作用,还推动了包装设计中人文与技术的统一,实现了包装设计更大的当代价值.
A Study on the Image Narrative of Shadow Puppet Art in Packaging Design
Packaging design should be people-oriented,and humanization should be fully reflected in the design.Image narrative is a means of information transmission in visual communication design,which can promote the formation of a mutual communication relationship between packaging design and people,so that the audience can get a good emotional experience from visual cognition to psychological perception.The essence and performance of the image narrative of shadow play art in packaging design not only reshapes the important role of"sensory experience"in packaging design,but also promotes the unity of humanity and technology in packaging design,and realizes the greater contemporary value of packaging design.

packaging designpictorial storytellingShadow puppet

朱伟平、何振华

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郴州市理工职业技术学校,湖南郴州 423000

包装设计 图像叙事 皮影

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(8)