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月饼过度包装引发的设计伦理思考

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随着社会经济的发展和消费者购买力的提升,商品包装在商品交易中的地位日益重要.包装设计在满足消费者需求、提升商品吸引力、保护商品安全等方面发挥着关键作用.然而,过度包装不仅会浪费资源,还可能引发环境污染,甚至对消费者的购买心理产生误导.在我国,月饼作为一种特殊的节日食品,其包装设计往往在追求美观和吸引力的同时,忽视了环保和可持续性.因此,本文以月饼包装设计为例,探讨社会设计伦理在商品包装设计中的应用和挑战.
Thinking about Design Ethics Caused by Excessive Packaging of Mooncake
With the development of social economy and the improvement of consumers'purchasing power,commodity packaging plays an increasingly important role in commodity transactions.Packaging design plays a key role in meeting consumer needs,enhancing the attractiveness of goods,and protecting the safety of goods.However,excessive packaging will not only waste resources,but also may cause environmental pollution,and even misleading consumers'purchase psychology.As a special festival food,the packaging design of Chinese mooncakes often ignores environmental protection and sustainability while pursuing beauty and attractiveness.Therefore,this paper will take mooncake packaging design as an example to explore the application and challenge of social design ethics in commodity packaging design.

mooncake packagingpackaging designdesign ethicsecological ethics

诸素萍、丁韬

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云南师范大学美术学院,云南昆明 650000

月饼包装 包装设计 设计伦理 生态伦理

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(8)