Research on Packaging Design Strategy of Shanxi Agricultural Products under the Background of Cultural and Tourism Integration
Based on the continuous development of global tourism and the prosperity of cultural industry,the integration of culture and tourism as a new development model has gradually attracted people's attention.Cultural and tourism integration is not a simple superposition of tourism and cultural industries,but a deep integration of tourism and culture,which forms a new industrial pattern on the basis of mutual promotion.As the main representative of regional culture,agricultural products have unique development opportunities in the tide of cultural and tourism integration.Through careful design of product packaging,more consumers of cultural and tourism products can be attracted on the basis of conveying cultural connotations.This paper takes Shanxi agricultural product packaging as an example to discuss the packaging design strategy under the background of cultural and tourism integration,in order to provide practical reference and theoretical support for the development and innovation of agricultural product packaging enterprises in the era of cultural and tourism.
cultural and tourist integrationagricultural productspackaging designvisual packaging design
NETL
NSTL
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