Analysis of Creative Conception and Communication Effect of Cultural and Creative Packaging Design
In recent years,with the change of people's consumption concept,the requirements for the packaging of cultural and creative products are becoming higher and higher.In the face of the diverse requirements of different audience groups and the intensification of market competition,the packaging of cultural and creative products needs to reflect more and more connotation elements,and its role is also getting bigger.Based on the analysis of the creative idea of cultural and creative packaging design,this paper integrates the concept of green environmental protection in order to provide reference for improving the visual communication effect of cultural and creative packaging design.
cultural and creative packagingpackaging designcreative ideascommunication effect