Research on Product Packaging Design Strategy Based on Product Service System
With the continuous change of the business environment,the product service system has become an increasingly important concept in the modern business field.Product service systems focus on the overall experience of a product or service,not just a single product or service itself.Product packaging design occupies an important position in the product service system,which not only affects the consumer experience,but also has a profound impact on the corporate image.This paper introduces the concept of product service system,discusses how to apply the concept of product service system to the process of product packaging design,and analyzes the product packaging design strategy of product service system through specific cases.The combination of product service system and product packaging design can provide a new thinking direction for the sustainable development of enterprises.
productsservice systempackaging designstrategy research
NETL
NSTL
万方数据
