文旅融合视域下龙州县桄榔粉包装设计研究
Research on the Packaging Design of Sugar Palm Powder in Longzhou County from the Perspective of Cultural Tourism Integration
王伟 1李强 1王奕秋1
作者信息
摘要
我国"十四五"规划明确提出,要推动文旅融合发展.探寻龙州县桄榔粉在文旅融合背景下的包装设计思路,以提升桄榔粉的知名度和销量.通过分析当前市面上桄榔粉产品包装的不足,结合龙州地域元素,从非遗传承、文旅融合、品牌形象、艺术形式、绿色环保五个层面阐述龙州县桄榔粉包装设计路径.最终完成广郎情桄榔粉的品牌包装设计实践,以期为桄榔粉以及其他地方非遗美食的包装设计提供参考.
Abstract
China's"14th Five-Year Plan"clearly put forward to promote the integration of cultural and tourism development.To explore the packaging design ideas of arenga sugar powder in Longzhou County under the background of cultural and tourism integration,in order to enhance the popularity and sales of arenga sugar powder.Based on the analysis of the shortages of A.pinnata powder packaging in the current market and combining with the regional elements of Longzhou,the packaging design path of A.pinnata powder in Longzhou County is expounded from five aspects:non-genetic heritage,integration of culture and tourism,brand image,art form,and green environmental protection.Finally,the practice of brand packaging design for Arenga sugar powder is completed,with a view to providing reference for packaging design of arenga sugar powder and other local intangible heritage food.
关键词
文旅融合/桄榔粉/包装设计/乡村振兴Key words
cultural tourism integration/sugar palm flour/package design/Rural revitalization引用本文复制引用
出版年
2024
NETL
NSTL
万方数据