Reflection and Improvement on the Problem of Excessive Packaging of Mooncakes from the Perspective of Design Ethics
As a traditional Chinese food,mooncake is an important gift for people to visit relatives and friends in the Mid-Autumn Festival.Therefore,the packaging design of the mooncake gift box has also received extensive attention.In recent years,the design of mooncake packaging has shown an exaggerated,novel and gorgeous style,making the mooncake packaging gradually beyond the function of the packaging itself to protect the product,and towards the trap of excessive packaging.Its gorgeous decoration and materials caused a great waste of resources,and increasingly flashy,lack of cultural significance.The phenomenon of excessive packaging of mooncakes is the result of excessive pursuit of profits,designers are eager to show their talents and consumer society.It is necessary to analyze the causes of excessive packaging of mooncakes from the perspective of design ethics and explore corresponding solutions to make the packaging towards green and benign development.
NETL
NSTL
万方数据
