Research on Brand Virtual IP Image Design Strategy under the Perspective of Meta-Universe
The development of brand image in the meta-universe era is gradually diversified,and virtual IP also has unique communication advantages.Through the analysis and research of several cases,this paper proposes design strategies for shaping and promoting brand virtual IP image from four perspectives of digitalization,intension,scene and emotion,as well as the application of brand virtual IP image in brand product packaging design,in order to promote the innovative development of brand image and activate the application value of virtual image.It also provides feasible methods for the design and research of brand virtual IP image.
Metaversevirtual IP imagebrand identitydesign strategy
NETL
NSTL
万方数据
