Research on IP Image Design Strategy of Fire Culture in Hengshan Mountain of Southern Mountain under the Background of Cultural and Tourism Integration
As one of the five mountains in China,the southern mountain of Hengshan has a rich history and culture.This paper aims to explore how to design and implement strategies to shape and promote the image of fire culture in Nanyue under the background of the integration of culture and tourism.The article first analyzes the origin and background of fire culture in Nanyue,then puts forward the strategies of image design,and probes into the concrete ways of implementing these strategies.The aim is to discuss the origin,development,inheritance and application of Nanyue fire culture in modern society,in order to provide reference for the in-depth study and promotion of Nanyue culture.
integration of culture and tourismNanyue Fire CultureMount Hengshan in NanyueIP imagepacking design
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