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乡村振兴背景下农产品品牌包装创新设计策略研究

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乡村振兴背景下,农产品品牌包装创新设计成为提升农产品附加值和市场竞争力的重要手段.通过对农产品品牌包装的设计现状进行调研,分析当前农产品品牌的现状,并针对农产品品牌塑造存在的问题,提出设计介入农产品品牌包装的解决策略.本研究以加速农产品品牌战略升级为首要任务,创新包装设计以实现多元化为辅,构建农产品品牌包装生态发展模式为核心,力图促进地域农产品的扩域、乡土文化的传播和生态环境的可持续发展,为乡村振兴战略的有效推进提供参考.
Research on Innovative Design Strategies for Agricultural Product Brand Packaging under the Background of Rural Revitalization
Under the background of rural revitalization,the innovative design of agricultural product brand packaging has become an important means to enhance the added value of agricultural products and market competitiveness.Through the investigation of the design status of the brand packaging of agricultural products,the current status of the brand of agricultural products was analyzed,and in view of the problems existing in the brand building of agricultural products,the solution strategy of designing and intervening in the brand packaging of agricultural products was proposed.This study takes accelerating the upgrading of agricultural product brand strategy as the primary task,innovating packaging design to achieve diversification as the supplement,and building an ecological development model of agricultural product brand packaging as the core,in an effort to promote the expansion of regional agricultural products,the dissemination of local culture and the sustainable development of ecological environment,so as to provide references for the effective promotion of rural revitalization strategy.

Rural revitalizationagricultural productsbrand packaging designpackage design

尹文佳、雷永振

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湖南工业大学,湖南株洲 412007

过度包装设计治理智能评价实验室,湖南株洲 412007

乡村振兴 农产品 品牌包装设计 包装设计

湖南省哲学社会科学基金青年项目湖南省教育厅科学研究项目株洲市社会科学成果规划评审委员会项目

22YBQ07023B0573ZZSK2023075

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(8)