Research on Innovative Design Strategies for Agricultural Product Brand Packaging under the Background of Rural Revitalization
Under the background of rural revitalization,the innovative design of agricultural product brand packaging has become an important means to enhance the added value of agricultural products and market competitiveness.Through the investigation of the design status of the brand packaging of agricultural products,the current status of the brand of agricultural products was analyzed,and in view of the problems existing in the brand building of agricultural products,the solution strategy of designing and intervening in the brand packaging of agricultural products was proposed.This study takes accelerating the upgrading of agricultural product brand strategy as the primary task,innovating packaging design to achieve diversification as the supplement,and building an ecological development model of agricultural product brand packaging as the core,in an effort to promote the expansion of regional agricultural products,the dissemination of local culture and the sustainable development of ecological environment,so as to provide references for the effective promotion of rural revitalization strategy.