Research on Traditional Handmade Food Packaging Design Based on Multi-Sensory Experience
Packaging is the first point of contact for consumers with brands and products.At present,the integration of multi-sensory experience into packaging design has become an important means to create successful product packaging.Through literature reading and case study,this paper introduces packaging cases of sensory elements such as vision,smell and touch,and discusses feasible methods and suggestions for integrating multi-sensory experience into the packaging design of traditional handmade food,aiming to enhance the brand power and sense of experience of traditional handmade food,so as to help traditional handmade food obtain more development space in the increasingly fierce market competition.At the same time,the traditional history and regional culture contained in it are disseminated.
万方数据
维普
