Research on Digital Transformation and E-Commerce Marketing Strategy of Agricultural Packaging from the Perspective of Intangible Cultural Heritage
With the development of our country,people pay more and more attention to the protection of our cultural treasures and the protection of intangible cultural heritage.This paper focuses on how to package agricultural products under non-genetic background,so as to match the current information marketing environment.Through the analysis of the current situation of the digital packaging design of agricultural products from the perspective of intangible cultural heritage,it is proposed to use digital technology to increase the information load of product design and optimize the function of agricultural packaging for digital transformation.In terms of marketing,it is necessary to establish and maintain online brand image,use social media and multimedia platforms to publicize,create promotional activities with non-heritage as the background,and improve the service quality of agricultural product sales,so as to promote the sales of agricultural products under the intangible cultural heritage.
intangible cultural heritageagricultural product packagingdigital transformatione-commerce marketing
万方数据
维普
