Research on Packaging Strategy of Guangshenghang Cosmetics Series
This paper takes the cosmetic packaging series produced by Guangshenghang,a national enterprise in the early 20th century,as a case study,using the research methods of case study and imagery,combining different kinds of literature,using the comprehensive method of graphic analysis,to list the different strategies and methods used by Guangshenghang's cosmetic packaging series.The research shows that the conclusion that packaging can enhance the competitiveness of the product market has been born in the early part of the last century,and has been developed,which finds a logical starting point for the origin and birth of modern design in China,and will also help establish the confidence of Chinese design theory.
cosmetic packagingserial packagingRepublic of China period
万方数据
维普
