In order to explore the color strategy of local specialty product packaging design,this paper analyzes the current situation and proposes innovative significance.This study conducted a practical discussion on the packaging design of local specialties in the brand design course,taking Luofu Mountain's"Five Elements Tea"as an example,and analyzed three different strategies:objective humanistic color,subjective emotional color,and Chinese color in the world view.A comparative analysis was carried out in terms of theory,focus and feasibility,in order to provide some valuable reference for subsequent research on the color design of local native products.
关键词
色彩应用/土特产/包装设计/罗浮山
Key words
color application/local specialties/packaging design/Luofu mountain
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