On the Function of Product Positioning in Commercial Packaging Design
In today's increasingly competitive market environment,commercial packaging design has become a key link of enterprise product promotion.As the core of marketing strategy,product positioning has a profound impact on packaging design.The purpose of this study is to explore the role of product positioning in commercial packaging design and analyze how it enhances brand image,attracts consumers and promotes sales.Through in-depth research,it is expected to provide targeted packaging design ideas for enterprises to enhance market competitiveness and maximize commercial value.This study not only has theoretical value,but also has important guiding significance for practical operation.
万方数据
维普
