With the increasing emotional demand for traditional culture,the cultural and creative industry has developed rapidly,among which the cultural value provided by the zodiac culture for the packaging design of cultural and creative products has attracted much attention.How to integrate the Chinese zodiac culture into the packaging design of modern cultural and creative products,so that the products meet people's material and spiritual demands,is the direction that cultural and creative designers need to pay close attention to.By discussing the connotation of zodiac culture and the relationship between zodiac culture and cultural and creative products,this paper analyzes its application value in the packaging design of cultural and creative products,and uses contemporary design principles and methods,in order to provide new ideas for the application of zodiac culture in the packaging design of cultural and creative products.
关键词
生肖文化/文创产品/包装设计/应用策略
Key words
Chinese zodiac culture/cultural and creative products/packaging design/application strategy
维普
万方数据