Research on the Application of Chinese Zodiac Culture in the Packaging Design of Cultural and Creative Products
With the increasing emotional demand for traditional culture,the cultural and creative industry has developed rapidly,among which the cultural value provided by the zodiac culture for the packaging design of cultural and creative products has attracted much attention.How to integrate the Chinese zodiac culture into the packaging design of modern cultural and creative products,so that the products meet people's material and spiritual demands,is the direction that cultural and creative designers need to pay close attention to.By discussing the connotation of zodiac culture and the relationship between zodiac culture and cultural and creative products,this paper analyzes its application value in the packaging design of cultural and creative products,and uses contemporary design principles and methods,in order to provide new ideas for the application of zodiac culture in the packaging design of cultural and creative products.
Chinese zodiac culturecultural and creative productspackaging designapplication strategy
万方数据
维普
