Research on the Packaging Design of Rice in"Nanxun Zhiwei"under the Background of Rural Revitalization
According to the market demand,based on the brand packaging,Nanxun regional culture is inherited and carried forward,while integrating the natural ecological elements,developing agricultural products with regional characteristics,and carrying out the brand building and packaging design of ecological agricultural products with characteristics.In the face of the increasing consumer demand and the improvement of cultural perception of consumers,modern design techniques were applied to give emotional value to the packaging,and the packaging design scheme of Nanxun Zhiwei"Xundaoxiang"rice was proposed to improve the added value of agricultural products,expand its brand effect,promote regional economic development and help rural revitalization.
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